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 Texas TX Build Muscle Build Strength Weight Loss Fat Loss Will Cho South Austin Personal Training Fitness Bodybuilding Powerlifting Weightlifting Resistance Training Lifting Factory Gym Lift ATX DEXA Scan Body Fat


Get to know Will.

Why TWW?

My name is Will Cho, a National Strength & Conditioning Association Certified Personal Trainer (CPT) and Certified Strength & Conditioning Specialist (CSCS), professionally trained by the UCLA Fitness Leadership Program. Graduating top of my class at UCLA with over 14 years of experience in both traditional and strength sports, I specialize in muscular growth, strength, body mechanics, mobility, and body recomposition, with secondary teachings in plyometrics and cardiovascular training. I help clients look forward to their workouts, embrace the resistance training community, and build everyday confidence. 


Now, why train with Will? Well, no single program can effectively address the needs of every individual. Programming must be tailored to your current experience level, personal goals, injury history, and psychological health. At the core of my training philosophy lie the salient principles of resistance training: specificity, progressive overload, variation, and fatigue management. Utilizing current scientific literature to inform my decisions (i.e. 780+ citations of self-study AND 4+ certifications), I value empirical evidence over popularity. The mechanistic theory and/or applied research must be sound prior to integration, although anecdotal evidence and placebo effects may be relevant if data is sparse or difficult to find. 


Moreover, I never prescribe anything I wouldn’t do myself. Training is filtered through my notably high standard for adopting new training, recovery, & dietary strategies, as shown through a decade of practical application. And at the end of the day, I am genuinely passionate about exercise, human biomechanics, and improving peoples’ lives, thus, being intrinsically driven towards your success and safety.


How will you know that my systematic methodology works? I implement detailed data sheets that track various performance and lifestyle metrics to accurately measure your progress over time. This ensures that your goals are being met and presents you with tangible results


So, what if I told you that reaching your fitness goals wasn’t about pushing yourself to exhaustion on a daily basis? What if I told you that there were other tried and true strategies that were available this entire time? Book a FREE consultation session to find out!


Will Cho

Personal Trainer (NSCA-CPT, CSCS, B.A.)

15+ years of fitness experience

NSCA Certified Personal Trainer (CPT)

NSCA Certified Strength & Conditioning Specialist (CSCS)

UCLA Alumnus (Summa Cum Laude)

UCLA Fitness Leadership Program

CPR/AED/FA Certified

Former Myprotein Ambassador

Informed by research papers, meta-analyses, and related publications.

Mission Statement

Why I do what I do.

My core objective is to educate clients about the salient principles and benefits of resistance training, improve their self-efficacy in day-to-day life, and develop a strong foundation of confidence that can be applied beyond the scope of fitness.



Genuine passion for the art.
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Where are we located?

South Austin Personal Training ATX Texas TX Muscle Strength Weight Loss Will Cho Fitness Bodybuilding Powerlifting Resistance Lifting Exercise Health Wellness Gym
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