My name is Will Cho, a National Strength & Conditioning Association Certified Personal Trainer (CPT) and Certified Strength & Conditioning Specialist (CSCS), professionally trained by the UCLA Fitness Leadership Program. Graduating top of my class at UCLA with over 14 years of experience in both traditional and strength sports, I specialize in muscular growth, strength, body mechanics, mobility, and body recomposition, with secondary teachings in plyometrics and cardiovascular training. I help clients look forward to their workouts, embrace the resistance training community, and build everyday confidence. 

 

Now, why train with Will? Well, no single program can effectively address the needs of every individual. Programming must be tailored to your current experience level, personal goals, injury history, and psychological health. At the core of my training philosophy lie the salient principles of resistance training: specificity, progressive overload, variation, and fatigue management. Utilizing current scientific literature to inform my decisions (i.e. 780+ citations of self-study AND 4+ certifications), I value empirical evidence over popularity. The mechanistic theory and/or applied research must be sound prior to integration, although anecdotal evidence and placebo effects may be relevant if data is sparse or difficult to find. 

 

Moreover, I never prescribe anything I wouldn’t do myself. Training is filtered through my notably high standard for adopting new training, recovery, & dietary strategies, as shown through a decade of practical application. And at the end of the day, I am genuinely passionate about exercise, human biomechanics, and improving peoples’ lives, thus, being intrinsically driven towards your success and safety.

 

How will you know that my systematic methodology works? I implement detailed data sheets that track various performance and lifestyle metrics to accurately measure your progress over time. This ensures that your goals are being met and presents you with tangible results. 

 

So, what if I told you that reaching your fitness goals wasn’t about pushing yourself to exhaustion on a daily basis? What if I told you that there were other tried and true strategies that were available this entire time? Book a FREE consultation session to find out!